Project: Website Design

WordPress Website Design

Flemings Auto Service

This website redesign project required some strategic thinking, as this business includes five subcategories of services. We isolated the primary demographic and designed the site structure in a way that simplifies the different services but also prioritizes the local SEO elements. Style-wise, the brand identity would still center on the established elements, but with a slightly refreshed color palette and all new commercial photos/imagery. A streamlined navigation style was created to best serve desktop and mobile viewers. The separate mobile-style navigation styling prioritizes locating and calling the business.

For page layout, the primary goal of the site is based on local SEO needs- to provide new visitors with all the info they need to easily locate to or call the local business from a mobile phone, schedule a service, or learn more about the services provided. Promotional programs were highlighted, customized contact forms were implemented, and email marketing signups were made prominent.

Since the site was previously on WordPress, careful steps were taken to preserve SEO. A functional sitemap was made and redirects were added for all necessary items. All the google-optimizing features were included as well. On-page SEO, Google Analytics and Search Console integration, mobile friendly design, and site optimization work together to make Google happy. Social media and email marketing integration set the stage for future marketing endeavors. And best of all, the WordPress platform provides business-grade quality and the freedom to expand.

One marketing add-on we included was email marketing, which includes the setup of an email marketing account and lists, and campaign design. With this emphasis, more leads can be cultivated and special promotions can be advertised through this marketing channel.

Interested in learning more about a WordPress website or redesign? Contact Monica to learn more about finding a unique WordPress design for your one-of-a-kind needs!

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