Lee Olsen’s growing farrier business was in need of a logo refresh, and it was a pleasure to create an image that visually represented his brand and where he’s headed. Working from the ground up, we spent time considering Olsen Equine’s identity, audience and vision, and from there developed both visual imagery and messaging to effectively communicate the story.

The new image and content (mission statement, tagline, values, and more) were implemented in his website, business cards, marketing presentation, videos, and social media.