Project: Logo & Website Redesign
This family-owned and operated business in rural, Northwestern South Dakota provides a host of quality solutions for land-management needs, farmers and ranchers, feedlot owners, and horse owners. The Nelsons are an amazing family, and it is a treat to be able to help revamp their online marketing!
We started with revamping a logo that they loved, but needed digitization and an update. With Caleb’s expertise, we worked with the brand and came up with a fresh color palette that fit just right.
With the new logo and brand in place, we were able to move into the website redesign process, where we transformed their previous site, both visually and structurally. Our primary goal for this site was lead generation, and we structured content and lead-building with that in mind. SSL security, Google Analytics tracking, mobile-friendly design, email marketing integration, and social media sharing are features that are standard with our design and development process.
As a Website Care client, the site is monitored to be sure it is secure, updated, and optimized. Additionally, we optimized their social media channels, and will continue to manage their social media presence via Website Care. With Google Analytics in place, it’s a great way to build organic traffic to the site.
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