Project: Website Redesign
Olsen Equine Redesign & Online Courses
Olsen Equine has steadily grown over the past two years, increasing the amount of on-site training events that they provide. Social media following has improved drastically as well, with Facebook followers topping 10,000 earlier this year. As part of 2019’s goals, Olsen Equine plans to expand to include online courses as well, which provides the on-site events a virtual platform.
The recent website redesign was Phase One of the entire project. In terms of functionality, we upgraded the site’s framework, added new software that pairs with the online courses’ sub-domain, and converted the previous online registration and payment process to an all-in-one e-commerce solution that pairs nicely with the online course platform. In terms of design, we wireframed new layouts for the key pages, along with new sales content. We redesigned the aesthetic look, updated all the site’s pages, and converted the blog section and posts as well.
Web marketing is going to be a key factor as we move forward with building their audience for the online courses. Email marketing is another new step that we are working toward, and currently using the site to grow their existing email list for future campaigns.
As a Website Care client, the site is monitored to be sure it is secure, updated, and optimized. We are keeping an eye on analytics, and looking forward to Phase Two of this project!
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